Pulse Immersion Days

Pulse Canada hosted a pulse ingredient event called Pulse Immersion Days last week that I had the privilege of attending and also was part of a farmer panel talking about farming.
The attendees of this event included pulse buyers and processors, as well as sustainability managers, food company buyers, research and development managers, and product line managers. Just like we do not always know where our crop goes when we deliver it to the elevator, many of these food companies are also disconnected from the farmers. It was very interesting talking with them, learning with them as we toured Winnipeg's Red River College food research labs, and talked about food research Pulse Canada has done

Some of the messaging talked about protein fractionation growth, research capacity to help add pulses to products as well as messaging about the sustainability impact and health benefits of pulses. This stems from the Impactful Campaign  https://pulsecanada.com/impactful launched by Pulse Canada.,

Pulse Canada is a Canada wide organization made up of member provincial pulse groups as well as the members from the Canadian Special Crops and Trade Association  https://cpsctrade.ca/ and I am on the Pulse Canada Board of directions due to being on the board of Alberta Pulse Growers.